We as South Africans are exceptionally proud to be hosting the 2010 Fifa World Cup. I try to put myself in the shoes of the international community to understand what a South African hosted world cup means to them. With the obvious negative perceptions of Africa (albeit largely unwarranted), i wonder if this world cup will just fly under the radar and be an unremarkable event in the history of Fifa world cups.
Fortunately this event coincides with the boom in consumer stereoscopy and it has been confirmed that this world cup will be recorded in full stereoscopic 3D. This means that our shiny new stadia, packed with vibrant vuvuzela blasting South African fan culture, will be the first in the world to be seen in immersive 3D creating an unforgettable sporting event for more than just the attending spectators. To have the forefront of consumer entertainment technology brought to one of the largest sporting events ever held in South Africa is for me, an excellent way to promote our country.